One common theme that I keep hearing from real estate investors is that they are having challenges finding REAL buyers for their properties; particularly in depressed markets. So I want to write about the 3 Steps To Finding Buyers in ANY Real Estate Market (including markets such as South Florida, California, Phoenix, etc..)
1. Analyze the buyer and message you are sending:
The key to success in any market is to adjust your investing strategy to the market and have proven, tested business systems in place.
Buyers are the name of the game in slow markets, and their are 3 different types of buyers:
1. Investors / Wholesale Buyers
2. Retail Buyers or Owner Occupants
3. And then their are those that are just "dabbling" in Real Estate and will only get involved if a "good deal" comes along.
To set yourself up for success you need to think about what "hat" your buyer is wearing and ask yourself "What is important to them?" For example, if you are selling a house to a retail buyer then you know that things like the neighborhood, kitchen, and bathrooms are probably going to be high on their priority list. What about if you are assigning a contract to an investor or rehabber? They will certainly be more interested in the After Repaired Value (aka ARV), repairs needed, wholesale price, etc...
The point is that by understanding what is important to your buyer, you can create the right marketing message that will make them TAKE ACTION!!!
2. How to Find Buyers:
The idea is to not focus on just one or two ways to find buyers, but to cast a net out of numerous methods of marketing for buyers. Here are 5 strategies for finding buyers that you can implement right now to get your properties sold:
- Property Blog: By creating a blog for each property you are selling you can eventually create a community of followers / buyers that are instantly notified by email once you create a new post (about your properties). In addition, search engines love blogs and can generate traffic for you...
- Bandit Signs: Everyone has seen those 18x24 signs on the side of the road that say "We Buy Houses", etc... and the reason you have seen them is because THEY WORK! Now I'm not talking about bandit signs to attract motivated sellers but bandit signs to find REAL buyers. Here are some quick points about bandit signs: 1. Delegate - Delegate - Delegate. Go to www.craiglist.org and pay someone $10 / hour to put out signs for you. Spend time ON your business not IN your business! 2. Start with at least 15 - 20 signs and always TEST your message. 3. Have a compelling headline, 2 or 3 lines of content, and a BIG Phone #! 4. You might want to put them out on Friday afternoon and take them down on Sunday evening so that the "sign police" does not give you a hard time. 5. Always have a screening process and proper follow-up system in place so that you can sift and sort through the garbage leads.
- Video: 94% of people searching for properties start on the Internet. Of those 94%, 38% of them are more likely to watch a video. The fact is that video is very effective. We have all seen videos on YouTube.com, Vimeo, etc... and you NEED to jump on the bandwagon. Just remember that people like to be entertained so be as creative as possible when marketing yourself or your properties. My final note on videos is that this is also a great way to show features of the property that you can not see w/ just pictures, etc...
- FREE Posting Websites: The most popular one is www.craigslist.com. When posting to these sites you want to make sure that you have a "catchy" headline, compelling copy and photos, and always have a CALL TO ACTION!
- Pay Per Click Advertising (Google, etc...): Contrary to popular belief, if done right this is actually one of the least expensive ways to generate traffic to your blog / website and the best part is that you can turn it off and on depending on your budget.
3. Build a Buyers List: Having a list of buyers is gold! I don't know how else to put it...and this is not just in the Real Estate business, but in any business. Attracting a new customer is more expensive then keeping an old one, so here are some ways to build a buyers list: 1. Get a website with an opt in section and/or Blog and have people subscribe to it by offering something of value (i.e. free eBook or eReport, etc...) Note: you can visit www.weebly.com to build a free website 2. Use some of the methods above to always build your list 3. Get an auto-responder so that you can systematically follow-up with your list on a weekly or monthly basis.
Best of Success and Abundance,
Alex Pardo
www.PropertyWholesales.com
Monday, October 13, 2008
Wednesday, October 8, 2008
Survey for Real Estate Professionals
As I get to know you better I want to find out how
I can help your business so I want to ask you
THE MOST IMPORTANT QUESTION(s) that
anyone can ask…
Just being aware of your answer to this question can
make a profound difference in your business and in
your life!
Please click the following link:
and take just 2 minutes to answer the SHORTEST
survey anyone has ever sent you…
By going to http://tinyurl.com/4msbnd and answering
this short survey, I will email you a FREE ebook
by Napolean Hill called “Think & Grow Rich“!!!
You’ve probably heard about it, and may have even
read it, and I can honestly say that this book has
had the biggest impact on my life and the way I think
over any book I’ve read or seminar I’ve attended.
If you own the book (which is a must), then you need
the digital version…If you own the digital version,
then please take just 2 minutes to give me your
thoughts on two short questions.
It will help me serve you better…
Just visit:
and receive your FREE copy of “Think and Grow Rich“.
To Your Success,
Alex Pardo
HomeSolutions
E: alex@flahomesolutions.com
www.PropertyWholesales.com
Millionaire Mindset
My goal with this blog is to provide you with as much quality content as possible so that even one idea or comment that you learn or remember will inspire you to take action and create momentum towards your goals.
Now even though their will be posts on this blog about all niches of real estate investing, marketing, business automation, etc… I want to start by mentioning my thoughts on having the right mindset before anything else is possible…
Regardless of what business you are in and what your individual goals are you MUST realize that achieving success (with money, relationships, and anything else you can think of) is not possible if you don’t think a certain way. Now I’m not suggesting that we should all be clones and think exactly alike…we all have our personalities and beliefs but what I am saying is that successful people do have certain traits that cannot be argued.
Here are some of the characteristics that well-balanced, wealthy people have:
- Vision - they dream big dreams
- They do what they love to do
- Have established, written goals
- Accept 100% responsibility for their lives
- Overcome their fears and associate with like-minded people
- Unshakable Optimists
- Dedication to personal and professional development
- Decisive
- They realize that Thoughts lead to Feelings, Feelings lead to Action, and Action leads to Results
- They TAKE ACTION!!!
If you adopt these qualities and have this mindset then anything you want is possible and realistic!
Here are some books that I recommend that have had a big impact on my life and my mindset:
- Think and Grow Rich by Napolean Hill
- The Secret - www.thesecret.tv
- Secrets of a Millionaire Mind by T Harv Eker
- How to Win Friends & Influence People by Dale Carnegie
- The 7 Habits of Highly Effective People by Stephen Covey
Alex Pardo
HomeSolutions
E: alex@flahomesolutions.com
www.PropertyWholesales.com
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